SPONSOR MESSAGE | High Level Software
Get more direct bookings with
the new HLS Marketing Suite
Driving direct bookings is ranked as the
n S
afely store unlimited e-mail templates
biggest challenge for hoteliers of all sizes in all Pre- and post-stay communication is an
locations across the world, according to new important aspect of building long-term
research by SiteMinder, the world’s leading relationships with your guests. Post-
channel manager. stay emails are the ideal way to ask for a
Our partners at SiteMinder asked their
TripAdvisor or Google review, which, in turn
users to choose from a range of issues to will lead to more guests. We understand determine what problems kept hoteliers that post-stay communication should directly with you. Our system will generate
awake at night. Amongst such issues as continue on a regular basis as it’s a great unlimited discount voucher codes that can
‘maintaining guest relationships’ and ‘loyalty’, way to alert your past guests to special be entered via your availability page or
it was ‘driving guests to your website to offers, new menus or extra perks. With redeemed over the phone. You have total
book direct’ that hoteliers confirmed as their your virtual catalogue of pre- and post- control and can tailor as many offers to suit
biggest challenge. stay emails at your fingertips, you can turn as many occasions, or sales strategies as
customers into repeat guests and brand you wish.
Here is how the new HLS Marketing Suite
can help you this summer increase direct
ambassadors!
bookings and reduce costly commissions!
stand still and to ensure our customers
n Customer Database
n Design your own automated pre-and
We appreciate that technology doesn’t
are at the forefront of an ever-changing
Guest accounts are automatically created technology landscape, we are already
post-stay emails in High Level Software and this data is working on the next wave of new features to
Email marketing is one of the most powerful essential to driving direct bookings. A hotel’s maintain repeat trade:
channels for driving direct bookings and a data can help answer two fundamental great way to encourage customer loyalty questions: who are your guests? And why and repeat business. So often, this major do they choose your property? Identifying and Mobile App
revenue stream is neglected but can be your property’s most profitable customer With last-minute inventory often taken by
actioned at a far lower cost as you have so segments is key to driving relevant some of the more popular OTAs, it’s more
much valuable data on your past guests. marketing and sales efforts. important than ever for hotel revenue
n A Fully-Responsive Booking Engine
managers to tackle traveller booking
n Generate unlimited voucher codes
for groups, loyal guests or special
September 2017
habits and expectations head-on.
As always, we will continue listening
occasions to our most important influence of all -
Increase the number of direct bookings by our customers. By giving them the tools
offering special deals to your returning, or to do deliver the best possible experience
future guests; give them a reason to book for theirs!
www.hotelowner.co.uk
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