SPA CASE STUDY | CROWN SPORTS LOCKERS
“ Understated luxury ” sets Bank House spa apart
Beautiful Bank House Hotel , Spa and Golf destination nestles in a restful corner of Worcestershire , commanding panoramic views of the Malvern Hills . When purchasers the Wood and Turner families viewed the site four years ago , the property partnership quickly saw huge potential in what was a tired-looking hotel that had lost its way a little .
Soon after snapping up the 145-acre estate , accommodating the 17th Century country house hotel and Florida-style 18-hole golf course , they kick-started a multi-million pound total refurbishment only now reaching completion with the creation of a 60-cover gastro / bistro restaurant .
“ We wanted to give the hotel a fresh look and create a high-end destination , unique in the region ,” explains Claire Turner . Greeting guests now is “ a vision of a classic Worcester hotel where the traditional meets modern for a memorable experience ”. The expansive 66-bed hotel offers room styles and sizes to suit all tastes and includes a sumptuous 2,000 ft 2 penthouse suite . “ Only a family business can provide this level of luxurious style and comfort with meticulous attention to detail and that personal touch ,” Claire continues .
When the family added Malvern View Spa as the final major-build element of the hotel ’ s transformation , it created a level of relaxation and rejuvenation new to the region . Indoor pool , fitness studio with personal training , leading edge thermal suite and award-winning Temple Spa treatments provide a retreat exuding warmth and friendliness . “ We ’ ve tried to go for understated luxury ,” says Claire , “ with lots of natural stone , driftwood-style furnishing and earthy colours throughout .”
Helping her realise that vision , bespoke furniture manufacturer Crown Sports Lockers worked with the Bank House team on the project , planning and designing optimum space within the male and female changing areas and treatment rooms before installing clothes and bag lockers fitted with digital keypad locks to ensure effective key management , vanities , washroom basins , WC and shower cubicles .
“ Crown ’ s customer service was excellent throughout ,” recalls Claire . “ The installation went exactly to plan and they were flexible when our project timescales shifted a little .
The finished product looks as good today as when they first installed it .”
Serving both business and leisure markets , Bank House hosts meetings , conferences , weddings and bride-to-be parties , while their `His and Her` golf and spa breaks are proving popular . The quality of provision allows the hotel to offer exclusive spa memberships too , strictly limited to just 100-strong , Claire reports . “ Our positioning as an exclusive , top-of-the-league spa rather than catering for conveyor-belt provision is working well ,” she adds .
Claire ’ s top tip when planning new spa provision : “ Think carefully about layout so that you allow guests plenty of space in which to relax and really enjoy their stay with you .”
SUPPLIER DETAILS : www . crownsportslockers . co . uk
34 www . hotelowner . co . uk September 2017