Hotel Owner October 2017 | Page 23

FEATURE Avvio the hotel and the guest by leveraging Avvio announced world’s first AI-powered AI at the right moment, optimising and direct booking engine personalising their journey. It moves the booking journey away from the one- size-fits-all model of today by making it dynamic, relevant and tailored to each Hotel technology provider Avvio has announced the launch of Allora, the world’s shopper’s needs and interests. Allora will do this by tracking and first direct booking engine powered by analysing data across hundreds of artificial intelligence (AI). properties based on geography, guest Launching in October, Allora will be the history, booking preferences, interactions next generation of booking engines for on site, conversions and more. The platform hotels and accommodation providers and will then curate relevant options based will use machine learning to constantly on demonstrated guest behaviour and improve the booking experience and optimise the booking journey to guide increase conversions. Allora focuses shoppers to book direct with as high primarily on driving direct bookings and a booking value as possible, Always in guest loyalty by orchestrating better online conversation, Allora learns and evolves interactions between hotels and guests. with every interaction to deliver the best Allora uses learned customer behaviour to create a unique conversation between possible results. INFO: www.allora.ai Discover the world’s first booking engine powered by artificial intelligence Visit Avvio on stand 178 at the Independent Hotel Show www.allora.ai October 2017 www.hotelowner.co.uk 23