FEATURE
and reception staff. “I think that with Brexit continues to be optimistic about future the rest of Europe. While he admits there
it is going to a really big challenge for our business prospects but to a lesser extent are a number of respected brands out
industry over the next few years to have when compared with the previous survey there, for most of Europe the offering
enough staff to run.” in November 2017. It found that overall is more akin to “a hotel with a tiny
optimism in the sector remained positive, kitchenette in the room” as opposed to a
still has a way to go to clean up its act and with 38.5% of respondents slightly more “proper” aparthotel. “I think there is lots
move away from unlicensed apartment optimistic about business prospects of opportunity for UK companies to take
buildings running as short-stays. “We need compared with six months ago. But in their brand and build them out across
more properly licensed buildings for short- terms of business prospects for the next Europe”, he says.
stays...fully compliant and purpose built. I 12 months, the level of optimism had think if you removed all that you would lose softened to 13.5%.
Finally, Nixon insists that the sector
20-25% of the current stock of aparthotels.
Foice argues this shows while the
As such Nixon believes it will see the
emergence of some “really strong brands”
over the next few years and with those
I think this will go in the future. It will take current economic environment presents brands becoming European-wide as
time but I am sure it will happen. I think once the sector with “some challenges”, it opposed to confined to a single European
all of those places are operating legally is nonetheless “encouraging to see country. This is the goal for Native says
and aren’t running residential apartments the majority of our members remaining Nixon: “I think we will see a consolidation
on short stay basis all year round, which is optimistic about their business prospects in the market. Personally for Native in
contrary to the London planning guidelines, for the next 12 months”. He adds that over the next five years we will be moving out
we will see a more mature and legitimate a third of ASAP operators (37.7%) “were across Europe. We are already looking
sector which will only be a benefit.” accelerating their expansion plans which to see a few key European destinations
confirms the confidence in the future and that will take us time to get to know
prospects for our vibrant industry.” the markets and find the opportunities
THE NEXT FIVE YEARS
Results from a 2018 Operator Sentiment
Nixon also paints a positive picture,
and then to actually build them. But we
Tracker Survey released in June by ASAP and sees the UK sector as in “pretty good will definitely be a pan-European brand in
and Savills confirmed that the sector shape” especially when compared with that timeframe.”
November 2018
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