Hotel Owner May 2019 | Page 4

CONTENTS MAY 2019 CONTENTS MAY 2019 REGULARS Month in Review A roundup of the latest hospitality news from across the UK 6 Hotel Concept of the Month 15 Aviator – a hotel by TAG is designed for ‘elite travellers’ and is a propeller- shaped luxury hotel located next to a private airport Stephen Ayers 30 Stephen talks about the rise of cookie cutter hotels and how a lack of originality can be detrimental An Inspector Calls 32 This month Deborah Heather talks Baby Boomers, the silver pound and what they mean for your hospitality business Angie Petkovic 34 Angie this month discusses the complex issue of whether a hotel should be inclusive or exclusive hotelowner FEATURES Growing your people EDITOR 20 Robert Alley COO at Roomzzz details how growing your people and your talent strategy is the best way to keep one step ahead of the competition around you Customer Loyalty 22 Simon Botto explains how to best cultivate customer loyalty and keep guests returning again and again The Project 26 A look at the recently relaunched Park Plaza London Riverbank hotel, which now features seven new floors and 646 rooms Michael Northcott [email protected] EDITORIAL Lewis Catchpole [email protected] Alessandro Carrara [email protected] ACCOUNT MANAGER Ahmed Karim Chishty [email protected] ACCOUNTS [email protected] CUSTOMER SERVICES [email protected] DESIGN Lucas Studio [email protected] All Hotel Owner staff can be reached on 020 3176 6185 Hotel Owner is published monthly by: MULBERRY 15 26 4 www.hotelowner.co.uk MULBERRY LONDON OFFICE: 154 - 160 Fleet Street, London EC4A 2DQ Tel: 020 3176 6185 20 The editor and publishers do not guarantee the accuracy of statements made by contributors or advertisers, or accept responsibility for any statement that they express in this publication. The opinion of the contributors may not necessarily be the opinion of the publishers. Articles are considered for publication on the basis that they are the author’s original work. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying or otherwise, without the permission of the publishers. May 2019