Hotel Owner February 2019 | Page 3

EDITOR’S LETTER Not just London CONTRIBUTORS At Hotel Owner we have always tried to been careful STEPHEN W. AYERS not to fall into the London media trap of writing Stephen is a British and Canadian author and former hotel manager. He is the CEO of Stay Ahead Hospitality, a company that helps independent hoteliers in Europe and North America to attain high standards and increase profit only about the capital city, where we are based. It’s true, there is a huge amount of hotel activity here, but hopefully our readers will agree, our coverage is usually well distributed across the UK’s regions, and that’s exactly as it should be. To draw particular attention to stories this month, SIMON BOTTO Simon Botto is the CEO of day use hotel platform DayBreakHotels and has many years of experience in the industry Working with hundreds of hotels across Europe it is worth noting that the north and Scotland were among our bulletins this month specifically as pertains to hotel investment levels from which they have benefitted in recent times. Hotels in the north of the UK attracted over £1bn of investment in 2018, while the Scottish hotel market saw investment volumes reach £902m in 2018, driven mainly by international capital inflow. The north accounted for 17% of total UK hotel transactions last year. Despite current underlying uncertainty, portfolio investments proved to PETER HANCOCK Peter has been the chief executive of Pride of Britain Hotels - a collection of never more than 50 luxury and independent properties - since 2000. He previously managed hotels and restaurants in Sussex and Hampshire, having started out as a waiter ANGIE PETKOVIC Angie started as our resident marketing advice columnist and has now built a substantial following for her straight-talking answers to the common questions about executing a professional marketing strategy Israeli investors leading the market share, followed by French, Canadian and Danish. In Scotland the average transaction size was £11m, with the largest transaction in the region during the year the £85m sale of Edinburgh’s Caledonian Waldorf Astoria to Twenty14Holdings. Given the multitude of economic sectors in which the north and Scotland are known to have struggled or lost ground in recent decades, these figures are significant and speak of something that perhaps has more longevity in society than a Nissan plant in Sunderland: cultural cachet. Wherever there are big ticket hotel transactions going through, you can bet there is an audience both business and leisure that is making those investments pay. I hope you enjoy the issue. Michael Northcott | FEBRUARY 2019 £9.99 WWW.HOTELOWNER.CO.UK Editor, Hotel Owner HOUSEKEEPING | RENOVATION | FOOD & BEVERAGE | SPA | PROPERTY | EDUCATION | TECHNOLOGY hotelowner [email protected] for the independent hotelier who means business ISSN 2049-7709 THE ULTIMATE HOTEL EXPERIENCE A look at the kind of experiences hoteliers can introduce in order to entice customers beyond the usual spas and afternoon tea THE PROJECT THE WOOM ROOM The new £1.2m refurbishment of Ibis Styles Coventry Centre has aimed to transform the property for both guests and staff STEPHEN AYERS be attractive to both domestic and international investors with UK and p29 Stephen explores the importance of good kitchen design London’s first womb-inspired hotel room, which has been scientifically designed to give guests the best night’s sleep possible HOTEL DEVELOPMENT p22 QUALITY IN TOURISM Roomzzz looks at the challenges of hotel development February 2019 p32 Will 2019 herald the ‘death’ of the corporate hotel? ON THE COVER The ultimate hotel experience, Page 20 HOTELS IN THE NORTH OF THE UK ATTRACTED OVER £1BN OF INVESTMENT IN 2018, WHILE THE SCOTTISH HOTEL MARKET SAW INVESTMENT VOLUMES REACH £902M IN 2018, DRIVEN MAINLY BY INTERNATIONAL CAPITAL INFLOW ‘‘ www.hotelowner.co.uk 3