Hotel Owner August 2018 | Page 7

MONTH IN REVIEW GO ONLINE www.hotelowner.co.uk START: THE MONTH’S NEWS BEGAN HERE AIRBNB Bristol hoteliers propose action against Airbnb rooms The head of the Bristol Hoteliers Association (BHA) has urged city’s leaders to consider a series of strategies that will help alleviate Airbnb’s impact on Bristol’s hospitality sector. Imran Ali, chairman of the BHA, says there are nearly 2,000 registered Airbnb properties in the city, and is asking local leaders to look into the growth of the service. He said the platform not only creates an “uneven playing field”, but is putting people at risk from a health and safety point of view. One of the strategies proposed is to introduce exclusion zones based on the city’s ward boundaries, where Ali wants local residents to have the option and authority to block any properties being offered in the street in which they live. Another proposal is that anyone wanting to offer a property can only do so under license, paying a sliding scale fee based on the number of rooms or size of the property, along with certification for health and safety and fire checks for all Bristol Airbnb properties. The average Airbnb room rate in Bristol is £73 per night, similar to what Bristol hotels charge average over the year. Ali said: “Why should hotels and B&B owners have to pay business rates, VAT and comply with rigorous health and safety checks, fire assessments, PAT testing, visits from environmental department and undergo food hygiene tests while those offering their property or rooms on Airbnb don’t have to do any of these things.” August 2018 1 HOTEL BRANDS Travelodge targets £2bn budget hotel market with new brand Budget hotel chain Travelodge has launched Travelodge Plus, a new brand “designed around the needs of the budget traveller”. 2 3 4 5 6 7 8 Budget hotels launched as niche offers but now dominate the market, with a wider customer base than ever. Peter Gowers, CEO, Travelodge CRIME Guest information stolen in Travelodge data breach The new properties will be rolled out initially through an investment of more than £10m at locations in Brighton, Edinburgh, Gatwick Airport, London and York. Following the conclusion of its hotel modernisation programme in 2016 and the launch of SuperRooms in 2017, Travelodge said this “marks the next step” in the group’s ongoing programme to upgrade its offer. CEO Peter Gowers, said: “The launch of Travelodge Plus helps us offer that little bit more choice for those who want it, while staying true to our mission to be the favourite hotel for value. The hotel market is following the same path as airlines and retail. “Budget hotels launched as niche offers but now dominate the market, with a wider customer base than ever. After investing more than £100m to upgrade our hotels across the UK, bringing in our ‘premium economy’ SuperRooms and now launching Travelodge Plus, we are now well placed to match the needs of today’s travellers.” Budget hotel chain Travelodge has been hit by a security breach which allowed an unauthorised third party to steal guest names and emails. Travelodge was notified by Typeform, a company which manages customer surveys and competitions, that it had been the victim of a data security incident which affected Travelodge customer information it was in possession of. Account, bookings, passwords and payment details were not affected by the incident, however Typeform said customers’ first names and email addresses “have been acquired by an unauthorised third party”. As a result, guests are now at risk of receiving unwanted contact and have been advised to not give away any personal details from callers claiming to be from Travelodge. A spokesperson said: “We have been notified by Typeform...that they have been the victim of a data security incident. At Travelodge we take the safeguarding of customer data very seriously and we sincerely regret any inconvenience t his incident may cause.” www.hotelowner.co.uk 7