EDITOR’S LETTER
And into Q2
CONTRIBUTORS
This month, we hear how hoteliers may be missing
STEPHEN W. AYERS
out on opportunities right on their doorstep
Stephen is a British and
Canadian author and former
hotel manager. He is the CEO
of Stay Ahead Hospitality,
a company that helps
independent hoteliers in
Europe and North America
to attain high standards and
increase profit
- Julia Davies from The Cottage in the Wood
Hotel explains why collaboration with the local
community can strengthen the positioning of your
hotel through strategically affiliating your brand
with respected peers. Read her thoughts on how
you can boost your audience reach and market
DEBORAH HEATHER
Deborah is the director
of Quality in Tourism;
providers of independent
quality assessments and
gradings. Deborah manages
an extensive field force of
assessors who grade some
300 properties a year
awareness on page 15. As well as relationships we also explore how
to properly maintain your property and how an in-house team may be
the best way to keep a proactive maintenance regime to keep your
hotel on the front foot. Turn to page 20 to find out more.
Also in this issue, we take a look at Premier Inn’s new ZIP room
offering that fits all the basics of a modern hotel into a compact
8.5 sqm room design - turn to page 13 to see how. On page 32, our
regular columnist Deborah Heather talks about security, and how, by
JULIA DAVIES
Julia is the director
of marketing and PR
at The Cottage in
the Wood, Malvern. A
former consultant to the
pharmaceutical industry,
she left the corporate
world in 2015 to take on
the ownership of the
30-bedroom property
putting together a checklist of all the up-to-date security practices,
it can quickly become evident that this is a much-overlooked arena.
Some of these solutions may also be found in our tech update
section on page 25 where we have collated a number of hospitality
technology suppliers for your perusal.
I hope you enjoy the issue.
ANGIE PETKOVIC
Angie started as our
resident marketing advice
columnist and has now
built a substantial following
for her straight-talking
answers to the common
questions about executing
a professional marketing
strategy
|
APRIL 2019 £14.99
WWW.HOTELOWNER.CO.UK
HOUSEKEEPING | RENOVATION | FOOD & BEVERAGE | SPA | PROPERTY | EDUCATION | TECHNOLOGY
hotelowner
for the independent hotelier who means business
ISSN 2049-7709
BUILDING RELATIONSHIPS
Why collaboration with the local community
can strengthen the positioning of your hotel
HOTEL CONCEPT
TECHNOLOGY UPDATE
A look at Premiere Inn’s ‘Zip Rooms’
concept, a compact 8.5 sqm room that
features all the basics of a modern hotel
STEPHEN AYERS
p28
Stephen looks at the technological
progress of modern hotels
April 2019
PROPER
MAINTENANCE
We look at some of the latest
hospitality technology companies
and what they have to offer
p22 ANGIE PETKOVIC
Roomzzz explains the importance
of proper hotel maintenance
p34
Angie discusses whether DMOs
are still worth it for hoteliers
ON THE COVER
Building
Relationships,
Page 15.
Image courtesy of
The Cottage in
the Wood
Michael Northcott
Editor, Hotel Owner
[email protected]
JULIA DAVIES FROM THE
COTTAGE IN THE WOOD HOTEL
EXPLAINS WHY COLLABORATION
WITH THE LOCAL COMMUNITY
CAN STRENGTHEN THE
POSITIONING OF YOUR HOTEL
THROUGH STRATEGICALLY
AFFILIATING YOUR BRAND WITH
RESPECTED PEERS
‘‘
www.hotelowner.co.uk
3