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Business by design
CONTRIBUTORS
Following on from last month’s technology
EVAN DAVIES
supplement, April sees Hotel Owner give
Previously a hotelier, Evan
is the founder of The
Booking Factory. In this
issue he explains how
hoteliers can receive five
times more guest reviews
on Google and Facebook,
improving their search
rank listing
special attention to the world of design,
refurbishments and renovations - the
key foundation to growing and improving
the bottom line of any successful
independent hotel.
This focus on design will start with
DEBORAH HEATHER
Deborah is the director
of Quality in Tourism
- the accommodation
assessment scheme for
VisitEngland. Deborah
manages a team of more
than 40 accommodation
assessors, who each grade
some 300 properties a year
our look at the highly praised, and rapidly expanding,
Artist Residence hotel group. After being left with a rundown
guesthouse in Brighton with no funds for improvements,
husband-and-wife team Justin and Charlotte Salisbury
transformed the property - with a little help from renowned
hotelier Alex Polizzi - into a thriving business inspired by the
designs of local artists. To find out more about the couple’s
fascinating journey, and their passion for interior design, turn
to page 19.
PETER HANCOCK
Next will see a continuation of our popular industry-focused
Peter has been the chief
executive of Pride of
Britain Hotels - a collection
of never more than 50
luxury and independent
properties - since 2000. He
previously managed hotels
and restaurants in Sussex
and Hampshire, having
started out as a waiter awards Ones to Watch, which this month will focus on suppliers
ANGIE PETKOVIC an independent hotelier who is currently undergoing a £2.5m
operating in the design space. We compile a list of the key
supplier, which are working with independent hoteliers on all
their design needs. Ultimately, refurbishing your property can
help maximise your revenue, increase the number of positive
reviews and keep loyal customers coming back for more.
Meanwhile, Front of House sees Hotel Owner sit down with
Angie started as our
resident marketing advice
columnist and has now
built a substantial following
for her straight-talking
answers to the common
questions about executing
a professional marketing
strategy
renovation to completely transform his business, while regular
contributor Deborah heather, director at Quality in Tourism,
gives advice on the benefits of undergoing a refurbishment.
Elsewhere in the news, the UK government has handed over
the formally signed letter to the European Council president,
Donald Tusk, to leave the EU. Nobody knows what this will mean
for the future of the industry, but Peter Hancock (on page 13)
believes negative reporting could be hurting the sector.
ON THE COVER
Artist Residence
Tom Davis
|
APRIL 2017 £5.95
Deputy Editor
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INSPIRED
BY ART
How a husband-and-wife
team transformed the
fortunes of a rundown
guesthouse
@HotelOwnerMag
SURVEY
Mazars’ latest survey
looks at the industry
challenges that lie ahead
ONES TO WATCH
We compile a list of the
most innovative firms in
the hotel design space
INVESTMENT
The Cottage in the Wood’s
three-phase
refurbishment
April 2017
p29
REVIEWS
p34
Receiving more guest reviews on
Facebook and Google
April 2017
MARKETING
p50
Angie Petkovic on data
compliance www.hotelowner.co.uk
www.hotelowner.co.uk
‘‘
APRIL SEES HOTEL OWNER GIVE SPECIAL
ATTENTION TO THE WORLD OF DESIGN,
REFURBISHMENTS AND RENOVATIONS -
THE KEY FOUNDATION TO GROWING AND
IMPROVING THE BOTTOM LINE OF ANY
SUCCESSFUL INDEPENDENT HOTEL
www.hotelowner.co.uk
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