Hot Seller Tips - Mark O'Shea | Page 26

Hot Seller Tips The Big Marketers Know This Listen to what Richard Branson says about using emotional marketing: “The idea that business is just a numbers affair has always struck me as preposterous. For one thing, I’ve never been particularly good at numbers, but I think I’ve done a reasonable job with feelings. And I’m convinced that it is feelings – and feelings alone – that account for the success of the Virgin brand in all of its myriad forms.” – Richard Branson And Tom Hopkins, well-known international sales trainer, and founder of Tom Hopkins International says this: “Arouse Emotions. Don’t Sell Logic.” So the right presentation of your home is critical. Have you ever seen an empty display home? No? Here’s the reason why. 26 s.com HotSellerTips.com HotSellerTips.com HotSellerTips.com HotSellerTips.com HotSellerTips.