Deb Lindner
during their sales campaign, when Robert came home at the end of the
day, he would very carefully remove only four scatter cushions from the
middle of the beautiful, big sofa, place them gently to one side, and gingerly
sit down in the exact same spot every night to watch the evening news!
And then, when he had finished watching TV he very carefully put them
back in position again… NOT his usual style! (They were committed to doing
whatever it took to get the sale result they wanted.)
As I said, Robert was amazed when he first saw the transformation that
professional styling could make. But he was truly converted when it sold for
$150,000 more than the agents had told them to expect! In two weeks! NOW
we were talking his language.
So for this next sale, Robert was 110% on board from the very start! As soon
as they decided to sell, Michelle told me he said, “Let’s just get Deb in and do
everything she tells us to do.”
It’s such a joy to work with sellers who really ‘get it’.
The first step was a pre-sale consultation. During this meeting Michelle and
I walked around the house together – room by room – and she took notes
on the exact things I was telling her needed to be done BEFORE we would
do the final styling. I was explaining what furniture needed to be moved out
55
SellerTips.com HotSellerTips.com HotSellerTips.com HotSellerTips.com HotSellerTips.com HotSel