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Near the end of my reno, I interviewed three agents, and chose the obvious
candidate – she was passionate, knowledgeable and had the proven results I
was looking for. After meeting with her to discuss our marketing strategy for
selling, we agreed on a sales price of $495,000.
When all the renovations had been completed, I then decided to invest
$1,500 on a rental furniture package, and I styled the property – I didn’t know
what ‘Home Staging’ was back then, but I knew the power of emotional
selling and recognized that it was an important step in finishing the project. I
wanted to turn my ‘reno-deal’ it into an ‘irresistible home and lifestyle’.
A week later, when the agent came through the property again with her
colleagues for a pre-listing inspection they were so blown away by the
“amazing presentation” and the extra value I had created, they all agreed to
immediately increase the list price by $35,000. $35,000!
The result? The property sold for that price ($530,000) in 12 days.
It was sold to the second couple who inspected it. They fell in love with it -
and you’ll notice they paid full price. There was no bargaining or haggling
over discounts. They were premium buyers. And premium buyers will pay
to get exactly what they want.
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