HOT Magazine HOT Magazine, Issue 12 Volume 4 | Page 59

produced and more importantly the aforementioned campaigns that have been run to substitute the crop. The beauty of it is not only the optimum multimedia technology that it boasts of, but the clarity with which it explains everything: the Hall of Opium explains in great uncensored detail the roles that opium has had in Thailand, including the once high burden to its society and other more curious facts such as the C.I.A.’s exploits in the matter. In general, Chiang Rai is a province of absolutely marvellous identity and it exudes this at every step of your way around the province. Be it to go and witness the marvels of its history or to opt for tourism that doesn’t centre itself on beaches, coconuts and the “easy life”, Chiang Rai is a destination that everyone should visit if granted a chance. December 15 - January 15 , 2016 59