Hospitality Today Summer 2017 (#38) - Page 19 | 19 OTAs use their vast financial firepower to buy the top places on google searches (and they force hotels and B&Bs to let the OTA appear under the property’s own name in google searches, so all clicks on the name yield commission to the OTA – typically 15-18%) OTAs invent false discounts, to give the impression that the room being sold has been discounted by the OTA when it has not (see graphic, left) OTAs force (using ‘rate parity’ clauses) properties to build the commission demanded by the OTA into their room price, even where the hotel or B&B sells directly to its own customer from its own website - allowin