“Ensuring that your restaurant’s channels
are updated regularly with pertinent and
engaging information for customers is
crucial to meet guest expectation of what
content is available - and shareable - on
these social networking sites.
hospitalitytoday.com | 23
Below: Albert Roux (centre)
and the team in 1967 (left) & 2017 (right)
“While many operators will of course
devote considerable resource to ensuring
their social media presence is well
managed, the findings highlight that on
site conversations still remain important
to the overall guest experience, and we
encourage restaurant to consider all
elements of the customer journey when
considering how to manage and improve
the conversations had with customers.”
Le Gavroche celebrates its 50th Anniversary
Mayfair restaurant Le Gavroche this year
celebrates its 50th anniversary. Over five
decades, the restaurant has been gently
steered through the passages of London’s
ever-changing dining scene under the
watchful guidance of the Roux family.
Michel Roux Jr., its current Chef
Patron, says: “I am incredibly proud of the
restaurant’s 50th anniversary, and the journey
it’s taken to get here. My father and uncle
opened the restaurant and made it one of
London’s legends - to be able to continue that
legacy and bring it to this historic landmark is
one of the great achievements of my career.”
In honour of the anniversary, Le Gavroche
will be serving a limited-edition ‘Back
to the Classics’ menu - a five-course,
seasonally changing menu which will
include classic Le Gavroche dishes from
1967 and beyond. Curated by Michel
Roux Jr, the menu has been designed
to be enjoyed exclusively in the Chef’s
Library, Le Gavroche’s intimate private
dining room home to Michel’s cookbook
collection as well as historic photographs
of the restaurant’s famous patrons.
Available until December, the menu can
be booked in advance for 4-6 people and
is priced at £90pp, inclusive of water, tea,
coffee, chocolates, service charge, and a
copy of the Le Gavroche cookbook. Optional
matched wines and a Le Gavroche cocktail
are available, including one specially-
selected 1967 wine from the restaurant’s
renowned cellar for an extra £90pp.
When Chef Patron Michel Roux Jr took
over Le Gavroche in 1991, one of the first
changes he made was to remove the rule
requiring gentleme n to wear ties. Over a
quarter of a century later, he has relaxed
the dress code further by announcing that
the restaurant no longer requires guests to
wear jackets.
As part of the celebrations, the 1967th
booking of the year will receive a special
gift from Michel, to be presented on their
visit to the restaurant. Michel and the Le
Gavroche team will also be honouring
the anniversary with a host of public and
private celebratory events throughout the
anniversary year.