versus eraction: hospitalitytoday. com | 11 balance in Hospitality
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In fact, our research shows 86 % of UK diners would prefer to be served by a person when in a restaurant- while a similarly high number think machines are too impersonal( 74 %) for customer-service roles.
Technology: Striking the right balance
What’ s clear is that today’ s diners want the best of both worlds; the convenience of cutting edge technology, paired with the personal touch that comes from good old-fashioned experience and friendly service.
Real-time technology is most definitely here to stay – diners want immediacy and efficiency in their booking and payment path. But, whether they are in a 5-star restaurant, takeaway joint, or having their favourite meal delivered to their door, technology alone does not offer the complete customer experience.
As we kick off 2017- and restaurants born out of the tech dining boom continue to thrive- it will become more important than ever for restaurateurs, no matter how big or small, to offer a customer experience that combines the convenience of technology with what good restaurants have always done best- great service.