to build on our past success , as an increasing share of our advertising goes online and the popularity of our social media channels continues to grow ( on Facebook alone , we surpassed the 700,000 likes ). On the product side , we have continued to develop our beach facilities , including those relating to accessibility , as part of our successful Blue Flag initiatives .
With regard to maintaining and improving standards , 2016 saw an intensification in our Quality Assured scheme , with more restaurants , attractions and DMCs qualifying the rigorous tests for the coveted Q mark . On the licensing and enforcement side , we continued working on a new computerised licensing system and database , whilst expanding the number of inspections to ensure that the products and services of licensed operators are up to scratch whilst limiting the number of those operating illegally .
2016 saw an intensification in our Quality Assured scheme , with more restaurants , attractions and DMCs qualifying the rigorous tests for the coveted Q mark .
We also assisted in the launching of the Eco Contribution scheme which will be yielding positive results in terms of upgrading of tourism areas in the coming months . With regard to CSR , we partnered with MOT and a local radio station to carry out the ‘ Making Malta Great ’ awareness campaign to educate the general public on how we can all contribute to make our visitors feel welcome . A campaign aimed at safeguarding the Azure Window was also undertaken in collaboration with various NGOs , whilst a new educational TV campaign on the benefits of working with licensed accommodation is to be launched in the coming weeks .
These are just a few of the things that have made 2016 a good year . A great year , if you will . But as we know all too well , 2017 is now with us , bringing with it a fresh set of challenges and hopefully , just as many rewards as those brought by the year that recently came to an end .
I take this opportunity to thank you all and wish you a healthy and successful 2017 .
HOSPITALITY MALTA Q1 | 2017
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