Hospitality Malta 1 | Page 51

From the MTA Chief Executive Officer

2016 : another landmark year for Malta ’ s tourism

The positive results achieved in the Maltese tourism sector this year are the fruit of the work of many . The Malta Tourism Authority is proud and pleased to have worked ceaselessly , together with the Ministry for Tourism , with key industry stakeholders and with other private and public entities , to have made 2016 another landmark year for tourism in this country .

In reality , no single year can be viewed in isolation . Although it is convenient and practical to split activities in annual intervals , comparing one year over the preceding one , it is always a continuation of what happened before . One is building on top of what one has achieved in the preceding year , and the one before that .

And whereas it is true that a successful year is worth celebrating , a series of successful ones denotes a positive trend which is even more worthy of commemoration . It is important to note , though , that nothing happens on its own and we need to continuously focus and work hard to achieve improved results year on year . The challenges become bigger the more we achieve .
The tourism industry in Malta has been reaping encouraging results for the past few years , and particularly so in the past three years , with 2016 reaching a record peak on a number of counts . This is leaving a positive effect not only on those sectors that are directly involved in bringing , hosting and serving our visitors , but also to the Maltese economy as a whole .
HOSPITALITY MALTA Q1 | 2017

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