a machine can produce more quantities
than a person operating ‘by hand’ ever
could, but when a sample of both products
is presented to a client, the hand-crafted
item is always chosen in the end
INGREDIENTS
There are no short cuts when it comes to the material
used. Primavera make use of premium grade quality prod-
ucts. An inferior product will give you a shorter shelf life.
“Contrary to popular belief, a quality product if cared
for properly will give you a long shelf life. When we say
“cared for properly” it means that the product is blast
chilled, properly packed and frozen. It is important to
note that many long life products are such, not due to
the quality of the preparation but due to the amount of
chemicals put in the food – this is not done by Primave-
ra. Our products are quality materials coupled with the
investment in a process that ensures products are con-
sumed in their own shelf life time”, reiterates Tiziano.
MANAGEMENT APPROACH
Tiziano highlights that a very informal approach is tak-
en in their company. The team does not see him as the
boss and this is because of his down-to-earth, hands
on approach; if washing needs to be done, none of the
directors hesitate to roll up their sleeves and do it. Fur-
thermore, when catering at a function, in particular
weddings, one of the family members is always present.
Sometimes Tiziano is the chef at a wedding or else
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he is simply present to ensure that the client’s expec-
tations are met. When it comes to parties and con-
ferences, the team has their own internal team of
trusted representatives to make sure all goes in order.
Tiziano lays emphasis on the fact that he would have
met the client, so he would know exactly what the cli-
ent wants. Being on site ensures that this is achieved
and if anything is amiss it is fixed without the client
being inconvenienced in any manner whatsoever.
This is a mentality that has been instilled in the team
working at functions. Tiziano sees these events as a
live advert – people experiencing Primavera‘s catering
will remember it and will be returning clients as well
as recommending them to friends. And whilst Tiziano
is a strong believer that a sound marketing strategy is
necessary to corroborate one’s rightful brand position-
ing, he believes that word of mouth is a very powerful
tool indeed. There is no hesitation from Tiziano who
promptly asserts four key attributes - “quality, work-
manship, innovation and always meeting the client’s
expectations. The Primavera team will not deliver a prod-
uct that will fall below the company’s standards.”
During the interview I notice a number of Records
framed on the wall. In fact Primavera have established
three national records – the longest profiteroles tow-
er, which was three storeys high,the longest roly poly
and largest cassatella siciliana.
HOSPITALITY MALTA