Standardising Excellence
through sincere Values
an interview with Tiziano Cassar, Chairman of Primavera Caterers
With over six decades of experience in the busines, Ta’ Peppi Caterers require little or no
introduction. As the third generation took over, with it came a rebranding exercise in 2014,
Prompted by current chairman Tiziano Cassar,
Ta’ Peppi is now known as Primavera Caterers. Hospitality Malta speaks in depth with Tiziano
Cassar, Chairman of Primavera Caterers to learn more about their strategy and vision and why they
think their product is one of the very best on the island.
T
directors, which
include his broth-
he
er Malcolm and his
two cousins Pedro
Cassar and Graziella Mizzi, are very much a hands-
on team.
Tiziano is in charge of company strategy and vision,
and is also very involved in the making of wedding
cakes, three dimensional cakes and pastry work. He
works hand-in-hand with brother Malcolm, who is
the head chef of the organisation and supervises a
team of chefs. Malcolm is also very hands-on and is
responsible for the preparation of weddings, parties
and receptions. Pedro Cassar is the Pastry Chef, whilst
Graziella Mizzi is in charge of administration and
meeting with clients to discuss their requirements. In
total the staff complement at Primavera is made up of
ten members.
HOSPITALITY MALTA
Tiziano goes on to explain that in addition to his role,
he has been appointed as the Brand Ambassador for a
Swedish company that provides sugar paste products.
The relationship with this company is such that he has
represented it abroad, most recently in Saudi Arabia.
So how is this product better than others?
The product is a very good quality binding paste which
helps to create mass in tall cakes. Tiziano explains
that his relationship with this brand goes a long way.
Admittedly he has worked with other products but he
always finds himself returning to it. Even more so be-
cause the relationship has developed into a close one;
Tiziano’s techniques are so good that these have been
integrated in the Swedish company’s portfolio and
in one particular brand, photos of Tiziano’s work is
shown on the packaging. The company, which employs
thousands of people, involve Tiziano as a technical
connoisseur to demonstrate how the product works.
Issue 06
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