Hospitality Malta 06 | Page 47

iLink leverages IT in order to bring together the various pillars supporting a hospitality operation. ALERTING CLIENTS TO SITUATIONS Patrick said that today hoteliers are becoming more aware that they can be supplied with technology that can alert them of changes or movements in their competi- tive hospitality industry… “first of all we supply tech- nology that can alert the hotelier when their competi- tors have put up their rates, even if for particular days only. One can find out what’s going on even for par- ticular dates rather than simple seasonal monitoring”. we are learning from clients as well, as much as they learn from us HOSPITALITY MALTA “At the same time, being web-based, our tech- nology supports the client 24/7. Booking engines are now available in app format as well so it be- comes the easiest thing for the hotelier to man- age and operate his business out of office. You’re up and done in a matter of seconds,” he added. While explaining to us the way the system functions, Patrick outlined the system’s work process in this manner: “after you input all your parameters into the system, the system will take an increase in oc- cupancy as a trigger to increase the room rates, and apply it across the whole inventory. This can pro- portionately decrease or increase any other rate that is in the portfolio. Once this is done and confirma- tion is given by the user, the system will then upload the changes online automatically, and the channel manager will send the new rates out to all the linked channels. If one wants to go a bit further, the sys- tem can also check what the competition is doing.” Issue 06 45