Pierre Mattocks believes that the
best way to combat competition
is by “ensuring that schemes
that reward clients and partners
for their loyalty are in place.
Maintaining direct contact is key”
photo: an AppleCore Foods End
of Season Partners Event
Now that AppleCore has firmly established itself
within the industry, I bring up the point that an ex-
pansion programme was mentioned in a video clip,
which was produced for the company’s submission for
the 2014 European Business Awards. Was the pene-
tration in the retail and restaurant market achieved?
Pierre admits that the retail industry has become
very complicated and the company’s success in the
food service segment has yet to be matched by its re-
tail strategies. Pierre was happy to assure us that the
company is still achieving strong growth. And there
are further projects being developed so as to further
nurture this sector.
In the same interview, it is cited that products are of
optimal levels at all times. How is consistent quality
achieved?
Pierre reaffirms that their suppliers have top notch
production and service certification. This is coupled
with the fact that AppleCore is ISO 9001 certified, so
compliance with industry best practices guarantees that.
TECHNOLOGY
Technology, nowadays, is an integral part of an or-
ganisation’s success. In order to represent and dis-
tribute the brands in an efficient and cost-effective
HOSPITALITY MALTA
manner, substantial investment in technology is re-
quired. I prod Pierre to learn more about the invest-
ments required to run such an operation. His hon-
est reply is that he is not IT savvy. He is as fully aware
that their IT infrastructure is a god send as he is of
the complexities involved in properly maintaining it,
but the end result is a positive experience all around.
Pierre leaves the decisions in the hands of his experts
as long as the technology selected aids clients’ expe-
rience, provides internal analysis, enhances custom-
er relationships and ensures compliant and real-time
information updating.
In order to build a strong brand, we
invest in employees who are truly
engaged, connected and committed. We
believe that employees are motivated by
intrinsic factors like personal growth,
working for a common purpose and
being part of a bigger team
Issue 06
15