AppleCore Foods’ ambiance is as reflective of its youthful, dynamic stance as it is of the quality and
dynamism of the brands it represents.
Being so certified means that AppleCore is obliged
to comply with the industry’s best practices that make
sure the rules of consistency are followed. Apart
from the ISO 9001 certification audits, AppleCore
is audited by the Environment Health Directorate,
the Occupational Health and Safety Authority, sup-
pliers and a number of clients on a regular basis.
BRAND PORTFOLIO
Pierre explained that with the birth of the new com-
pany came the work of developing a strong port-
folio which was to give the company the compet-
itive edge it reached which makes it so successful.
Pierre points out that the brands which AppleCore
represents are optimum brands with which the com-
pany has earned their trust and bonding. Pierre went
on to explain that “These are high-quality brands
that add value to the product portfolio that Ap-
pleCore Foods service their clients with.” He readily
admits that the brands they carry are not known to be
the cheapest, but he is confident of the quality and
“that is where the company gets its edge.”
When it comes to the selection of brands, Pierre
goes on to explain that there is no hard and fast rule
as to the approach one takes for brand selection.
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Issue 06
The team is always on the lookout for new brands
that could add value to their business portfolio – as
long as they fulfil the simple criteria AppleCore has
adopted: exceptional quality; care for the environ-
ment including fair trade and ethics above all.
In Malta there are a number of other distributors
who have a wide range of popular and respected
brands, so what gives AppleCore its competitive edge
over them, we asked?
Pierre highlighted the company’s motto which he feels
is very self- explanatory. AppleCore Foods’ clients are not
just clients but partners and are treated as such.
OPERATIONS
In an industry where parallel trading is legitimate,
and there is a degree of such practice in the indus-
try, Pierre makes it clear that AppleCore does not
delve into this kind of operation and the only prop-
er way to combat such practices is by focusing on
the brands they represent as well as ensuring that
schemes are in place which reward clients and part-
ners for their loyalty. “Maintaining direct contact is
key, as is the flexibility to work outside normal office
hours - the latter is definitely appreciated by our
partners,” he said.
HOSPITALITY MALTA