when engaging in Des-
tination Reputation
Management, the key
to success centres round
staying aware of what
people are saying about
the destination and your
business in the digital
world. This includes
social media sites, review
sites, search engines and
even your own website.
The best way for companies to attract visitors is through a strong online
presence.
Review sites’ algorithms generally
react very badly to negative reviews
which go unresponded by the es-
tablishment concerned, eventually
having a negative impact not only
on the establishment’s rating and
ranking, but also on the destina-
tion as a whole.
Obviously, the expected re-
sponse does not only consist
of a mere written reaction to
a review, but may also necessi-
tate corrective action by the es-
tablishment to address an issue
raised by an unsatisfied client.
In rare cases where the MTA ob-
36
SEPTEMBER | 2017
serves a persistent pattern of re-
lated negative reviews for a par-
ticular establishment, it brings its
Enforcement Directorate into the
picture so as to assist the compa-
ny concerned in addressing the
source of visitors’ dissatisfaction.
In conclusion, when engaging in
Destination Reputation Manage-
ment, the key to success centres
round staying aware of what people
are saying about the destination
and your business in the digital
world. This includes social media
sites, review sites, search engines
and even your own website.
There is no doubt that in today’s
highly digitized world, the best way
for companies to attract visitors is
through a strong online presence.
Sites which aim to convert consum-
ers from lookers to bookers have
become companies’ primary sales
platforms. However, creating sites
which encourage customers to part
with their money is not enough.
Throughout the entire sa