“ Convincing B2B clients to invest in the quality offered by the Food Factory relies on regulations and certification such as HACCP , ISO , BRC and IFS ,” explains Joshua when we asked how quality is promoted . In addition to that , the factory has its own quality controls and procedures to give clients the peace of mind that they are getting the best possible product . When it comes to the issue of actually delivering the best product and service , he says that “ today quality is not a differentiating factor but a prerequisite to enter the market ... it ’ s your ticket to the game . Locally we are involved in B2B and B2C business therefore having a good quality product is essential .”
Joshua continues that one of the company ’ s goals is to enter the international market with their products and manufacturing capabilities , “ and when you are playing at these levels you cannot make any mistakes -
“ we adhere to all international standards simultaneously ” if you do , the cost to the company both financially as well as in terms of reputation can be enormous .”
The Food Factory follows all legislation and regulations in terms of production , packaging and distribution . All products carry the expiry date and instructions on the storing of the product . Yet he is also quick to explain that one other advantage of working with The Food Factory is that as a fully private labelling facility , it does not have its own brand sand is thus not competing against its own clients . “ It is a quality-focused , operationally efficient private label entity ,” he explained .
Joshua continues to explain that their core competences can therefore be summed up in “ our adaptability and flexibility to service clients , our working philosophy and commitment to delivering within the time frames that the client needs , within the cost constraints that the client has , and within the recipe and ingredients structure that the client presents .”
A trusted entity
Giving a good service to create customer loyalty is another important aspect to the Food Factory and Joshua subscribes to the belief that “ trust has to be earned every day ”, in order to continue being the brand which clients trust . Furthermore , over the years , James had the foresight to implement his core values and vision into the business he was creating and developing . “ It seems as if the people who approach us at all tiers ; the people who become part of our system , are those who are attracted by the same ethos ” explained Joshua smilingly .
Turning to the uniqueness and capacity of the Food Factory , Joshua enthusiastically explained that there are 12 individual business units within the factory each operating like individual businesses ; “ because they specialise in different productions .”
16
SEPTEMBER | 2017
HOSPITALITY MALTA