Textbook Strategic Foresight
that led to a € 21,000,000 investment
by John Portelli
One may argue that principles of good marketing strategy are impossible to implement in real
life without having the educational and theoretical background that is given during a three-year
bachelor program in educational institutions and universities. However, despite the fact that
the complexity of the field has been absorbed by students all over the world, twenty-eight years
ago, a sixteen year