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Reason:
Create a marketing strategy to differentiate and distinguish MRoA from it’s competitors
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Aim:
Provide the message that Munich Re is the “risk seeking reinsurer” through a strategic brochure as well as a multi layered brand experience Show the difference of Perception vs. Reality – separate MRoA from the “white sugar” image of the industry
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Where:
Turbine Hall, Johannesburg Proflight Airport Hangar, Cape Town