Hospitality Affairs August 2013 | Page 13
²??
Reason:
To launch the new Ferrari California
²??
Aim:
To create a launch that delivers not only the car, but also the lifestyle elements of the brand To create the “sixth sense” – the love of the new Ferrari California
²??
Where:
The Castle Kyalami, Johannesburg
Hospitality Affairs August 2013 | Page 12
Hospitality Affairs August 2013 | Page 14
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