As a professional promoter, I have the ben-
efit of multiple facebook pages and partners
to share dig ital media with that have an
extended reach. I found a way for me to con-
tribute, even thought my writing is not as
skilled as Kristen Monroe, or Paul Smiths.
I know my photos aren’t as good as Gary
Nski’s. But, I do have a reach, I can gen-
erate g reat content, and I know how to get
it in front of the consumers. Once I stopped
trying to do what other media professionals
were doing, and just focused on what I was
good at, my results improved dramatically.
Each person has to find their own way to pro duce
content, deliver it to consumers, and have it benefit
our host. If you can do that, it is a win win. Even small
things do not go unnoticed. We all received a goodie
bag when we arrived. One of the items in there was
some artisan soap by the Long Rifle Soap Company.
I was sure to go to their facebook page and send them
a message thanking them. I then posted a link to their
page and told my social media platforms about their
business and what a great gift idea it would be for
someone. Those little things, made a big difference.
I continued to use check-ins and social media over the
course of the days we spent in Green Bay; live Facebook
videos, videos to post later, restaurant reviews, photos,
hash tags and tweets. One video had over 5000 views
before we left. Within two weeks, Wolf Pack Adven-
tures had three boats that had booked charters based
on my recommendation. Paul Smith’s article in the
Milwaukee Journal Sentinel paper was released within
one week.
We live in a day of instant, brief, and repeated interac-
tions with fans, followers, and consumers. One person
can reach thousands with a few clicks of a cell phone.
I will continue to share information about Green Bay
as a quality-fishing venue. I gave feedback to Brenda
on how hotels in the area can better market to anglers
by advertising boat parking and a place to plug in your
boat.
Volume 01 No. 03 | 2017
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