Roundabout. The website was easy to read and understand, whilst remaining professional and providing a link to where
attendees could buy tickets.
The sales target wasn't achieved, as the marketing strategy wasn't as effective as hoped, due to the limited time frame. Fundraising events, such as the bake sale, had paper tickets available for customers to buy, however it wasn't as popular as anticipated, due to the university being quiet
on that particular day. Had it taken place on another day, it could've been more profitable and encouraged more people to buy paper tickets, but this couldn't be predicted.
Communication with attendees was good, as everyone understood the process of the night, and all questions were answered from staff and volunteers. This also helped to encourage attendees to buy multiple raffle tickets and post pictures to be entered into the prize draw from the photo competition. The objective to change perspectives on youth homelessness was also achieved through talks from Roundabout representatives and the individual talks they had with attendees.