TIPS FOR SLOW MARKETING IN A HYPED-UP WORLD
In this article Carolyn Tate addresses the overwhelm we feel in business when we compare our own marketing pace with the frenetic churn we see online and in social media .
I wrote
Conscious Marketing : How to Create an Awesome Business with a New Approach to Marketing in 2015 to show how you can market your business consciously and mindfully , and in a way that works for you .
I believe that the key to marketing is really understanding your purpose and why you ’ re doing what you ’ re doing . People buy your ‘ why . They don ’ t buy what you sell , they buy what you stand for .
It ’ s really important for everyone , whether you are a business owner , artist , professional , or employee , to be very clear on your purpose and ‘ reason for being ’, and to communicate that effectively using storytelling and conversation . In the digital world there ’ s a lot of information overload .
I see so many programs out there teaching others to ‘ make seven figures in seven steps ’, and giving out ‘ blueprints ’ for this and that , without taking into account that we each have natural ways of marketing and promoting our businesses that suit us .
It ’ s very important for women to be strong and to be bold , and to have a voice – even if others disagree with us . One of
Carolyn Tate can be found at www . carolyntate . co
our negative feminine traits can be that we avoid conflict at all costs .
I feel that the world needs strong , brave , fearless women operating from a feminine state , with a desire to make a difference , coming from compassion , from love . But we must stay powerful in our opinion and be unworried that people won ’ t like us . We must stop fearing rejection .
Marketing is personal . Find promotional tactics and marketing tactics that work for you , and that you like . Shift from a push to promote , to the power of attraction .
Market research and awareness of competition is important . Who else is out there doing what you want to do ? How might you be able to collaborate with and support to grow ?
The new way to market is to build a cause , take a leadership role , support movements and community . Women are uniquely placed to do this . We are great connectors . We are good at building community and we are generally good at sharing and collaborating .
How can you work with , instead of against ?
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