The beauty of your own book
More than ever before , women are kicking stereotypes to the kerb and taking control of their own lives . More women than men are establishing businesses today – and surprisingly Australian women aged over 55 ( and over 65 as well ) are starting their own businesses at a rate unmatched by any other age groups in the last 10 years , according to research from Bankwest in 2013 and again in 2015 .
Women in business are hungry to learn and succeed , and increasingly they are discovering the positive impact on their business of publishing their own expertise in print format . No , the book is not a dying art form . Just the opposite .
Technology now enables independent publishing in all creative fields , and we regularly see authors , musicians , singers and other artists launch and control the next stage of their burgeoning careers .
The beauty of your own book
If you wish to build or fast-track your career or business around your area of interest and expertise I suggest you take the bold step of publishing in that field to establish your name and credentials .
In fact , in the article ‘ Is an MBA worth it ?’ in the Financial Review in 2013 , Lucinda Schmidt found that a formal qualification does not always guarantee doors will open . A thoughtfully-planned and on-target book however , seems to do that quite effectively !
Should you decide to write and publish a book to boost your career or business , you will embark upon one of the best self-paced learning programs available to you – and the end result will be a tangible product which shows the world you know your stuff . ( Because you will .)
Credibility ; pulling power ; a visible legacy ; and sharing of hard-won wisdom and expertise are just some of the benefits of putting fingers to the keyboard .
Through publishing their expertise in a quality book , I have seen women :
• attract attention as well as expected and unexpected opportunities and invitations to speak , host , facilitate , partner – and more
• gain recognition for their uniqueness in their industry , so they are no longer competing with others for clients
• feel they are adding real value to the world through their work
• reach many more people than they ever dreamed they could .
Publishing a book can do the same for you : you can be as brilliantly creative as you wish and can stretch yourself to your limits – and yet it is a logical process which also appeals to the left brain , which likes to know there is a step one , step two etc .
ISSUE 2 : JAN - MAR 2017 13