M I D - AT L A N T I C P E R S P E C T I V E S
H O M E S & E S TAT E S | M I D - AT L A N T I C C O L L E C T I O N
D.C. Sees Surge in Foreign Buyers
While Washington, D.C. and its surrounding area have
long been home to countless wealthy residents, the region
has recently been drawing even more attention from
well-heeled international buyers.
According to the National Association of Realtors 2017
Profile of International Activity in U.S. Residential Real
Estate, 10,000 residential properties were purchased
by foreign buyers between April 2016 and March 2017
in Maryland and Virginia, with Virginia ranking as one of
the most popular states for Chinese buyers. China led
foreign investment in U.S. residential real estate during the
same period, at $31.7 billion, followed by Canada with
$19 billion transactions.
®
Rick Hoffman
or London and access to the nation’s seat of government,
according to a May 2017 article in The New York Times.
With a global network of 88,000 sales associates in 3,000
offices throughout 49 countries and territories, Coldwell
Banker is uniquely qualified to find the right buyer for your
luxury home. Our internet reach includes as many as 900
websites. Additionally, Coldwell Banker Global Luxury
properties can be found on over 50 high-end international
websites, including the three leading Chinese sites.
SM
So, whether the next buyer for your property is local,
national or international, you can trust the Coldwell Banker
Global Luxury program to reach discerning home buyers
wherever they may live.
Ultra-wealthy business owners and power brokers from
around the world are discovering the benefits of adding
a home in the greater D.C. area to their portfolio, which
include less expensive prices than places like New York
Director of Global Luxury Marketing,
Mid-Atlantic Region
Branch Vice President, Georgetown
Coldwell Banker Residential Brokerage
Using Social Media to Connect with Buyers
The Coldwell Banker Global Luxury program is focused
on delivering valuable content directly to affluent home
buyers. Our comprehensive marketing strategy promotes
luxury properties through exclusive print publications, as
many as 900 websites and a global network of 88,000
Coldwell Banker sales associates that reaches buyers in
49 countries and territories.
SM
ultra-luxury properties, which drew over 1.8 million views on
social media during the first eight months of 2017 . Featured
homes are also seen by tens of thousands of subscribers
to the coldwellbankerluxury.com blog, which provides an
insider’s viewpoint on luxury real estate, lifestyle and design.
3
®
In recent years, we’ve also embraced the power of social
media to connect with scores of affluent home buyers who
are active on these platforms. As a result, in addition to
becoming the #1 most-visited residential real estate brand
online , Coldwell Banker is the most influential real estate
brand on social media .
1
2
Our Global Luxury social media strategy has clearly
attracted the attention of affluent consumers, as evidenced
by our national “Home of the Week” video series featuring
In addition, Coldwell Banker affiliated agents are adept at
using social media to pursue targeted potential buyers for
their luxury listings and provide their sellers’ properties with
powerful, cost-effective marketing.
Social media is just one aspect of the highly effective
marketing strategy that affluent homeowners receive when
they choose a Coldwell Banker Global Luxury property
specialist. As we continue to evolve and embrace the latest
technology and customers’ preferences, our goal remains
the same as it has for more than 110 years: to find the
perfect buyer for every home as quickly as possible.
1. comScore, Jan. 1-Dec. 31, 2016. 2. Klout, December 31, 2016. 3. January 1 – August 31, 2017 views on YouTube and Facebook
2 | Homes & Estates | Mid-Atlantic Collection
Shawn Guzzo
Regional Vice President,
Greater Baltimore
Coldwell Banker Residential Brokerage