Miami Rising
Zaha Hadid ’ s One Thousand Museum features a rooftop helipad . Porsche Design Tower in Sunny Isles has a sky garage . Standout amenities are key in the ultra-competitive Miami luxury condo market . Oceana Bal Harbour ’ s answer : “ A pretty signifi cant , permanent installation , including ‘ Pluto and Prosperina ,’ a 10-foot stainless-steel sculpture ” in the breezeway that is not just elemental to the property , but also the marketing and advertising , says Hertzberg . “ It ’ s a real focal point that gives people a sense of the luxury offered .”
Faena Residences in Miami , a collection of 10 penthouses atop the Faena Hotel , went a similar route with their art , procuring works from Hirst and Koons , among others , and then took it a step further .
“ Faena is not just a high-end residential project ; it ’ s a billion-dollar arts district that ’ s being developed as a new luxury living quarter ,” says Hillary Hertzberg , sales associate with The Jills . “ The hotel is fi lled with these gilded pieces , including Hirst ’ s ‘ Gone but not Forgotten ,’ a nine-foot , golden skeleton of a woolly mammoth . You get the feeling of the project — that ’ s its very rich , very luxurious and very driven by art — right there at the entrance . It will be interesting to see how that is embraced throughout the life of the project .”
And what impact it may have on the industry as a whole , at a time when the intersection of art and real estate is creating fascinating partnerships in their mutual quest for new eyes .
Knowledge
have had on the homes and their ability to sell .” — Bennett
What kind of art helps sell a house ?
Does a $ 40 million mansion demand walls full of Picasso ? Not always . Yes , a $ 120 million spec house listed in Bel Air is furnished entirely with art by Damien Hirst ; however , most of Vass ’ requests are for “ fi ne art and contemporary , mid-career artists .”
In New York , the art chosen may also be colored by cultural or historical reference , like at a recent show Bray curated in a Greenwich Village penthouse for sale .
“ University Place in Greenwich Village in the 1940s , 1950s and 1960s was a meeting place for artists coming together to share ideas ,” she says . “ I drew on the abstract expressionists who brought Greenwich Village to life in those days and created a show with young , emerging artists with the same kind of gritty abstraction we saw back then .”
Having This Changed , by Emily Noelle Lambert , Courtesy of Emily Noelle Lambert and Denny Gallery , Photo by Gustavo Monroy & artREAL New York