Homes & Estates Florida Portfolio October 2017 | Page 4

E D I T O R ’S N O T E
H O M E S & E S TAT E S | F L O R I D A P O R T F O L I O
Always Innovating to Find Buyers
In recent years, luxury real estate has grown more competitive, data-driven and global in scope – and the
Coldwell Banker Global Luxury program has evolved along with it. Here are just a few of the powerful
marketing tools our Luxury Property Specialists use to sell exceptional high-end properties as quickly and
effi ciently as possible.
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CBx app: Exclusively available to Coldwell Banker agents, this proprietary digital app uses “big data”
to target likely buyers and help home sellers determine the right listing price. After analyzing a property’s
unique attributes against extensive real estate data, CBx provides a profi le of the property’s potential buyer,
the three markets where buyers are most likely to live, and other useful information.
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Market Reports: Provided daily, weekly, monthly or quarterly, these reports share detailed information
about home values and trends in a chosen geographic area. Get statistics about properties currently for sale
or properties that have recently sold, or use an Area Report to see different aspects of a specifi c market.
WealthEngine: Coldwell Banker Global Luxury has access to
the largest database of high-net-worth individuals, elevating
direct marketing for the most exclusive properties to a new level.
By curating the data based on lifestyle, interests and fi nancial
resources, your Luxury Property Specialist can target the precise
audience of affl uent buyers most likely to purchase your home.
Exclusive Advertising: Exceptional Florida residences are
showcased in the exclusive Coldwell Banker Homes & Estates
publications, which include Florida-specifi c titles like this one as
well as additional luxury real estate magazines that reach affl uent
buyers across the country and around the world.
In today’s luxury real estate market, information is power. Thanks
to Coldwell Banker’s continuous focus on technology and client
service, we’ve developed the tools to show exactly where the
buyers are – and, just as importantly, how to reach them.
All the best,
Deb Pace
Marketing Director, Florida
Coldwell Banker Residential Real Estate
2 | Coldwell Banker Residential Real Estate