Homes & Estates Digest Homes & Estates Digest 2015 | Edition 2 | Page 2
ON THE MARK
Your World Is Our World
There is a saying in the collecting world: “Sometimes you’re looking for it, and sometimes it finds you.” I have discovered this adage to be true after years of
making personal pilgrimages to the Brimfield Antique and Collectibles Show, London’s Portobello Road and one of my favorite local hunting grounds for oneof-a-kind treasures: La Cienega Design Quarter in Los Angeles. Of course, I am not the only one who is captivated by the thrill of treasure hunting and the
promise of the find.
Collecting can take many forms—contemporary art, historic furnishings, fashion and, of course, real estate, as 1stdibs’ Michael Bruno has often said. The
sense of discovery has led Michael, as well as fashion designer Monique Lhuillier, respected antiquarian Lee Stanton and interior designer Lauren King to lead
lives of authenticity in their own residences. The pride they take in curating their personal collections and finding inspiration through their world travels and
experiences is clearly evident in their stories, starting on page 6. It makes our role within the Coldwell Banker® brand and the Coldwell Banker Previews
International® luxury marketing program all the more rewarding, seeing our clients’ fine homes and estates as they do: physical representations of their
evolving life collections. It is the reason why we have become the international luxury real estate marketing leader we are today.
Our numbers underscore our expertise: last year, we handled more than 21,000 transaction sides of $1 million+ homes, generating an average of $106 million
in sales each day and an annual total of $40.3 billion in sales volume.* We also had the distinction of listing two of the top five most expensive properties in
the United States in 2014.** We regard it as an honor to market these rare properties to an international audience. After all, luxury real estate marketing must
be international in scope today. It begins right here with the stories in this magazine. Do you recognize your personal approach to collecting? Will you find your
next real estate acquisition in the following pages? Or will it find you? Let the discovery begin.
Ginette Wright
Vice President, Previews NRT
*Source: Coldwell Banker Quotables as of February 2014. Data based on closed and recorded transaction sides of homes
sold for $1 million or more as reported by the U.S. Coldwell Banker® franchise system for the calendar year 2014. USD$.
**Sources: Forbes.com, December 2014; Los Angeles Times, November 2014; Daily News, June 2014.