Designed by Rachel Borrelli
Owner of Diversa Designs Inc.
Designed by Nella Deluca
Owner of Nella Casa Bella
Rachel Borrelli, Owner of Diversa Designs Inc.
University of Calgary Visual Design, Specializing in Interior Design
CCSP Member Since 2010
RESA Member Since 2012
Nella Deluca, Owner of Nella Casa Bella
Certified Home Staging Professional
What has been your most successful project?
Why did you become a home stager?
I recently ran into one of my design teachers from the
University of Calgary. She had viewed a 1.7 million dollar
home and had been so impressed with the staging that
she had asked the homeowner for the stager’s card. The
homeowner gave her my card. That was the ultimate
compliment!
I have a background in design and I love the fast-paced real
estate industry, so staging is the perfect fit. It feels great to
see how much impact I can make to a home’s design within a
short period of time.
What do you wish all homeowners knew about
staging?
Over 90% of buyers preview properties online, so your
home has to stand out and be memorable. Homeowners
need to remember that bad real estate pictures are like bad
resumes; potential buyers won’t take a second look. Taking
time to declutter, clean and stage before a photo shoot is
crucial. Eye-catching marketing materials are also important!
Success comes in many forms in the staging industry, so it’s
hard to pick just one. I recently staged a condo that had been
on the market for six months. After staging, it sold at asking
price in just one day. I also worked with a couple who had
been told their house could list for $300,000. Based on my
recommendations, with less than $20,000 invested in staging
and upgrades, they listed their home for $368,000. They sold
their home in one weekend for $42,000 over asking price!
What is your favourite part of the staging process?
What is your favourite part of the staging process?
I love the challenge of a “partial stage” where we bring in
a few pieces and blend it with the existing décor. When
improving a room’s layout, introducing a few colours and
updating accessories it can really transform a home!
Showcasing a property! Adding the finishing touches with
colour in artwork and accessories is where we create a
statement so buyers fall in love with the space.
What would you say has been your most successful
project?
Photos by
Stephani
Buchman