.
Julie O
Owner of Lux Furniture Rentals
How did Lux Furniture Rentals come to be?
As a professional stager, Julie O. understood the value of
having both basic and luxury items readily available to add a
unique flair and create a stunning wow factor in a home. This
inspired her to create a company that offers furniture and
accessories for rent or purchase. Lux Furniture Rentals also
offers educational seminars and workshops for home stagers,
interior designers, real estate agents, and homeowners.
Why should I rent furniture if I already have my own?
The way you live and way you sell are two different things.
Mixing rental furniture and accessories with some of the
homeowners’ existing pieces can provide a quick, easy, and
cost effective update to the home. This will help enhance the
space and portray that “move-in-ready” look that all buyers
are attracted to when they first walk into a home.
What are three things that will create a strong impact
when staging a home?
Utilizing the right furniture pieces and furniture layout to
create a master bedroom that is comfortable, cosy, and
relaxed is crucial! It is very important to showcase the correct
size bed. Use an upholstered headboard to add softness and
mirrored nightstands to reflect light, creating a brighter, more
spacious look. Do not forget to dress the bed in neutral, soft,
and luxurious bedding and cushions that will make potential
buyers want to dive into it.
Designed by Tina Marie Singh
Principal Owner of Lionsgate Design
What do you think is the most important benefit of using
a professional stager?
The number one benefit of using a professional stager is the
expertise and knowledge they have. Most professional stagers
have invested in full training and know how to target the
right buyer by placing furniture, lighting, and accessories in a
certain way to showcase the full potential of the home and its
architecture. Professionals know what sells and what doesn’t and
what areas in the home to spend money on, if required. If done
on your own, money can be poorly spent.
How would you describe your personal design style?
My personal style is what I like to call rustic elegance. I like
natural elements mixed in with transitional pieces.
When viewing a home, what rooms will have the biggest
impact on a potential buyer’s decision?
I always suggest staging at least the main principal rooms (living,
dining, family, kitchen, master bedroom and ensuite) and rooms
that are an awkward space where potential buyers will not know
how to use that space. Only 10 percent of people are visual and
we don’t want to have the buyers guessing what the space can
be used for. Creating an attractive focal point, like a fireplace, is
the best place to start. Proper lighting is also important. Finally,
creating a functional space, especially in rooms where family and
friends will gather, will make the space more appealing to buyers.