Home Improvement Magazine Emma Mason Fall 2017 | Page 8

«Why the change? Good question. Many of our clients
don’t know that our existing brands . . . exist..»
- Lenny Kharitonov
At Emma Mason, we sell premium products at competitive
prices. Having multiple brands and multiple websites has, up
until now, been a necessity for the way business has worked.
Search engines have historically placed a higher value on
names which are direct and descriptive. While that is useful
for increasing visibility, it does not adequately describe
what our brand is meant to be about. Further, it doesn’t
make things convenient for the customers we are serving.
Shopping is supposed to be fun, or at the very least,
easy. When people want to shop, they usually want to
get everything they need all at once. Having to go to
multiple websites to shop for the same type of item,
furniture or otherwise, is not easy or fun. In fact, it
is stressful. Multiple orders mean multiple products
arriving at different times and a slew of other potential
issues, all of which could easily be avoided.
Just like that, Emma Mason is born. Unifying all of our
brands under the same name, on the same website, and
helping service our clients in the most convenient way
possible. We think the name is fun and helps describe
what we want the first impression of our product to be
without sounding overly promotional. Emma Mason
sports easy-to-find products, inspirational design ideas,
and is a good place to simply discover new furniture and
ideas. All of it: premium products, great selection, great
services, and best of all, it’s all under one umbrella.
EMMAMASON.COM
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