Home Improvement Magazine Emma Mason Fall 2017 | Page 29

Dunefsky Design Inc is a NYC full-service boutique Home Staging Company offering a wide range of services including Consultations, Vacant Home Staging, Occupied Home Staging, Re-Design, Virtual Staging, and more. They launched their business in 2010 and have staged properties throughout NYC and Brooklyn at every price point. Their clients are Real Estate Agents, Homeowners and Developers looking to maximize the value of their property. With over 14 years’ experience in Real Estate, Marketing, and Design, their focus is to showcase the beauty of your home, maximize space, and highlight its most marketable features. Lisa is able to see the hidden beauty in every room and transform unimpressive spaces into homes that buyers can envision living in. An investment in home staging typically costs between 1-3% of your listing price and is almost always less than your first price reduction. In most states Home Staging is tax deductible as well. should buyers experience when they walk in, and how can I create that feeling? I go room by room, and look inside each closet and kitchen cabinet to make sure the home will be its most attractive to the greatest number of buyers. There are many benefits to hiring a professional certified home stager. When I walk into a space, I see it with fresh eyes, a ‘buyers eye’. Home owners become immune to their own surroundings and often neglect things that are right in front of their eyes. Chipped or old paint, cracked countertops, leaky faucet, etc. Seeing your home with a fresh set of eyes makes it easy to identify problem areas and decide where money is most effectively spent. You also need to consider the competition and know that most likely you are competing with other apartments/ brownstone or houses in your neighborhood, and if you want the best price, you need to show your home it in the best light. If you don’t stage your property, you’re giving your competition the advantage, so stage first! Barbara Corcoran continues to validate the Home Staging Industry and continues that “Home staging is no longer optional in this real estate market. It’s what will make the difference in whether your home sells or not.” THE STAGING PROCESS When you decide to sell your home, you need to change your mindset and start thinking of your home as a product or commodity for sale and less as your home. Staging isn't just decorating. It's looking at the bigger picture: what is the style or architecture of the building/home? What is the interior of the home like? Has the apartment been renovated? What types of tenants currently live in the building? Who is the li kely target buyer? How old are they? Are they male, female, a couple, a family, do they have pets? Will it be a pied a tier? What kind of feeling For more information about staging or maximizing your homes potential, give Lisa Dunefsky a call at 917.887.9387 or drop an email to [email protected]. You can also visit online at www.dunefskydesign.com. 29