Quantitative fFN®
Launch Success
in Australia
Aussie-record:
41 New MyoSure®
Users in One Quarter
International Women’s
Day Celebrated in
Cameroon
The Australian diagnostics team is
pleased to report that it has reached
the mark of 20 Rapid fFN® 10Q system
placements since the quantitative test
was launched in Sydney in September
2013 with leading obstetrician, Professor
Andrew Shennan from King’s College
London. Prof. Shennan made the
24-hour journey to present his published
research and chair the inaugural ANZ
fFN Advisory Board meeting.
Not shy of a record or two, the
Australian and New Zealand team
created local history in Q1 2014, by
adding 41 new MyoSure users to its
100+ strong list of gynecologists now
offering the procedure. That’s about
16 percent of gynecologists who
perform operative hysteroscopy in the
ANZ region that now use MyoSure.
Managing Director, Holly Simmonds
and Director of Surgical Sales, Corey
Vella, would like to acknowledge the
dedication and hard work of the ANZ
surgical sales team who have been
relentless in their enrollment of new
users for MyoSure® and Aquilex.®
Each year, on March 8—International
Women’s Day—the women of
Cameroon show their joy and
gratitude for the help of such
partners as Deutsche Kamerun-Hilfe
and Hologic. Many weeks in advance
of International Women’s Day, women
throughout the area sew traditional
clothes and create posters and
banners. When the day finally comes,
they join the long parades through
the streets of Yaoundé donned in their
costumes and holding their signs.
They have the opportunity to present
themselves and their various organizations and businesses to the governor,
who also gives a speech. There is a
lot of dancing and laughing during this
day celebrating women, which, sadly,
in many other countries, barely attracts
any attention. Learn more here.
Predominately a QuikCheck fFN™
market for the past 10 years, the
introduction of quantitative fFN has
allowed the Australian team to overcome some significant competitive
obstacles, resulting in the conversion
of six Actim Partus accounts. So far
customer feedback has been very
positive; customers say that it’s easy
to use, fast and they love the printout
of results, which gives them more
meaningful information to help manage
positive patients more effectively.
A World Leader
in Breast Care
Hologic Thrives
by Focusing on Women
Hologic China was recently
featured as a world leader
in breast care. This is a great
article written by the Hong
Kong Science Park organization
for a brochure featuring high-tech
companies situated in its campus.
Read it now.
An innovative placement scheme
unique to the Australian market
was introduced to allow greater
accessibility to the test. This
involved an installation offer of an
evaluation loan agreement based
on a volume commitment within a
12-month period.
A big shout out to Jackie Cruickshank
and Sarah Field, for their invaluable
support and guidance to ensure this
successful launch in Australia—and
especially to Sarah who traveled with
Professor Shennan from the UK to
assist with all launch events and
sales activities.
Higher Resolution
Image Needed
Women marching in International Women’s Day in Cameroon.
IMPACT APRIL 2014 | 17