Holl And Lane Issue 3 | Page 50

PRETTY LIVING PR Name: Charissa Livingston Location: Pittsburgh, PA Business Name: Pretty Living PR Industry: Public Relations www.prettylivingpr.com GIVE US YOUR ELEVATOR PITCH ABOUT YOUR BUSINESS. Pretty Living PR is designed to publicize, promote and grow businesses, talent and events using niche fashionable marketing, innovative magazine placements, personalized public relations strategies and creative branding to create experiences for our clients. a business, I managed to put myself on my own salary, move into a new home and find the love of my life in just two years’ time and wonder why I doubted my capabilities. Entrepreneurship in and of itself has been a success story for me and while it’s a rough journey – it’s worth it! WHO IS YOUR BIGGEST ROLE MODEL/INFLUENCER? My valued relationships in my life influence my work and efforts HOW DID YOU GET STARTED? every day. God. My mother. My grandfather. My boyfriend. I’ve While working in journalism and event planning during my late been so blessed to have so many influencers in my lifetime, teens and early twenties I developed a passion for Public Relaeach providing me with an example of living. From God I retions and Communications. Though I majored in Legal Studies ceive my virtue, direction and ultimate purpose in living each and Political Science, my experiences in the industry have been day. My mother is the epitome of strength and resilience, heart acquired over a long period of time. Dabbling in show coordinaand soul. She’s shown me generosity for others and how to tion, PR and journalism, I was privileged to meet and befriend continue living with heart in spite of trials and hurts. She’s passionate business owners, artists and designers and develshown me how to push forward letting love lead your life. My op a reputation as a connector. I saw a tremendous growth grandfather has directed my passion and zest for adventure in entrepreneurship within the fashion and beauty industries in and life. An adventurer/pilot/artist himself, Pittsburgh but we lacked the proper positionfrom him I was taught to continue learning ing. Ultimately, I love building people up and and grasping everything life has to offer. My recognizing their successes and wanted to “Don’t try to tackle the boyfriend has provided me with an amazing make a living doing just this. Unfortunately, a career in Style PR wasn’t a path that existed world so early on. Rome example of trust, morals, forgiveness, loyalty love when I’ve nearly given up on people in Pittsburgh quite yet; the idea of Pretty Livwasn