THIS PAGE : Hoi An ’ s tranquil ambience makes it a haven for those seeking history , beauty , and authentic local experiences . The picturesque town is well worth a day ( at least !) of exploring , and exudes an enchanting charm that captivates every visitor . Its colourful streets , lined with mustard-yellow houses and traditional lanterns , are a rich cultural tapestry woven from centuries of trade and heritage . You ’ ll discover a unique blend of Vietnamese , Chinese , and French architecture , complemented by the serene Thu Bon River and bustling markets , quaint cafes , and artisan shops , where traditional crafts like lantern-making and tailoring flourish .
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