HNA Dealer Program 2019 | Page 2

Set Your Business on a Course for Greater Profits FRIDAY SPECIAL REPORT WED, OCT 16 8:00 – 9:45 AM Dealer Networking Breakfast $89 or included with the VIP Pass Free High-Performance Dealer Workshops Featuring Dealer Expert, Sara Hey, from the Bob Clements Team 3:15 - 4:30 PM Moving Forward: What it Takes to be Number One Tom Hudgin Learn the critical characteristics that drive a successful, competitive leader: effective ways to compete with your products and services and how to create new ones; establish the right customer image; improve customer retention; define your business; and face the challenges that lie ahead while staying focused on that all-important vision. THUR, OCT 17 WED, OCT 16 FRI, OCT 18 Change is inevitable. But, as creatures of habit, it can be tiresome and scary. Leading a team through change can create specific challenges in a dealership environment. Sara Hey will walk you through how to lead your team through change and see a lasting and positive impact. Do you ever think life in your dealership would be easier if everyone thought and acted just like you? In theory that may sound good, but it is not realistic. Learn how you can leverage your team members’ unique personalities to move your business forward. 10:00 - 10:50 AM Meeting the Challenge of Change 10:00 - 11:15 AM Customer Service Touchpoints Industry Economist Brian Beaulieu Friday, October 18, 9:30 – 10:30 AM Our economic system is geared for growth, and business opportunities are expanding for those willing to take risks, act, and trust in a good decade ahead. Gain insights about the state of the economy and how it relates to our industry so you can plan for the future. HARDSCAPE CONSTRUCTION MEETS EXTREME EFFICIENCY – LET’S BUILD A BACKYARD IN 2 DAYS Six hardscape demonstrations led by Frank Bourque in the new Hardscape House $65 registration upgrade (or included in VIP Pass) OPENING KEYNOTE Anne Obarski Learn to define customer touchpoints in your business and how to make them memorable, enviable, and repeatable; identify the skills required to consistently exceed your customers’ expectations; and adopt a service recovery process that’s more than an apology when things go wrong. Never Fly Solo ® The Power of Partnership to Reach New Heights in Business and Life Lt. Col. Rob “Waldo” Waldman Your Wingman Wednesday, October 16 2:00 – 3:00 PM 2:30 - 3:45 PM Super-Size Your Sales by Upselling Gary Ross When used properly, upselling can bring you closer to your customers, while generating more revenue, better retention and lower churn. Gary Ross will look at all types of customers and how we can serve them better by offering all of the possible options. Participants will learn a strong skillset that, when done correctly, will build deeper customer relationships. 11:00 AM - 12:00 PM Dealing with Different Personalities in your Dealership More Growth – More People – More Business A decorated fighter pilot, Waldo Waldman’s experiences, both in the military and business, have taught him that success is about camaraderie, courage, and a commitment to excellence. His captivating stories will encourage you to prepare diligently for every mission, face challenges and change with courage, build more meaningful relationships, and maximize your potential both in business and in life! Sponsored by DEALER PREVIEW ON THE TRADE SHOW FLOOR Wednesday, October 16, 11:00 AM – 3:00 PM Get a sneak peek of the indoor exhibits. Talk with exhibitors, see the latest products and network with colleagues in a relaxed setting. Then enjoy a welcome reception on the show floor when it opens to the entire industry from 3 to 7PM. SHOW HOURS (EST) INDOOR EXHIBITS Wednesday: 11:00 AM – 7:00 PM Thursday: 9:00 AM – 5:00 PM Friday: 8:00 AM – 2:00 PM OUTDOOR EXHIBITS Thursday: 9:00 AM – 5:00 PM Friday: 8:00 AM – 1:00 PM