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Class, the lodging industry has been greatly impacted when it comes to
reservations systems. Before, travelers would have to call the property
and reserve a room which was written down on paper with a pencil.
Now, the lodging industry has access to computer software systems
like PMS support to maintain guest reservations, histories of stays,
guest loyalty programs, maintaining room management, as well as
including A/R and A/P information. For example, Marriott
International has two separate PMS to choose from, MARSHA and
FOSSE. FOSSE allows associates to handle all information related to
guests with the computer. MARSHA is a little more extensive, since it
allows revenue managers to change availabilities, enter restrictions to
close out reservation making, and make rate changes.
I know many in our class work with restaurants and information is
important in this, as well. Have you also noticed, for those who have
recently booked airline or cruise travel, that these transportation
venues are also using information to help up sell the traveler? In what
ways?
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HM 370 Week 5 Final Exam Guide
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Complete the Final Examination.
1.
Which of the following is a hospitality business segment?