HIYH Impact Report 2024 | Page 27

Taking blood pressure tests to community settings in South Yorkshire
Taking blood pressure tests to community settings in South Yorkshire
Working in tandem with the South Yorkshire Integrated Care System , we supported the Barnsley Place CVD and Lipid Community project , an extension of the popular ‘ How ’ s Thi Ticker ?’ campaign .
Life expectancy in Barnsley is lower than the national average and there are a significant number of people at high risk of CVD , so it was important to detect the root cause and develop an innovative approach to reach people and encourage them to have a blood pressure test .
The ‘ How ’ s Thi Ticker ?’ campaign targets middle aged men by taking blood pressure clinics to community settings such as barber shops , markets , libraries and community centres . Building on this successful prevention initiative , the InHIP project broadened the scope to include community pharmacy referrals for lipid testing if a person ’ s blood pressure was high .
The InHIP project also established a successful partnership with Barnsley Football Club , engaging with targeted demographic groups through their Walking Football and Sporting Memories initiatives . In total , 27 people took part in these physical activity events , and while the numbers were modest , the project team were able to educate participants and conduct heart health testing . This proved effective in reaching the intended population indicating potential for scalability . Using sports facilities for future health checks has the potential to further enhance outreach and impact , fostering continued collaboration between the sports and health sectors .
The positive outcomes for patients include :
• More than 2,000 people ( up to February 2024 ) accessed blood pressure checks and lipid advice and resources , through ‘ How ’ s Thi Ticker ?’ community events delivered in areas with high health inequalities . 40 % of attendees were identified as having high blood pressure and referred to either a GP or a local community pharmacy .
• Of the Core20PLUS5 population group , 381 patients were identified at risk of coronary heart disease and were not on lipid-regulating drugs ; 130 declined optimisation , however 251 were optimised .
The initiative has managed to secure funding to sustain activity and the range of advice areas being offered is being expanded to cover respiratory advice ( including smoking cessation ) and some early cancer screening , in line with NHS Core20PLUS5 priorities .
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27 Transforming Lives Through Innovation