hiya bucks in Bourne End, Flackwell Heath, Marlow, Wycombe, Wooburn January 2019 | Page 43

The cereal market in the UK is shrinking as consumers move towards healthy snack bars or coffee shop treats. The highest proportion of the population who consider breakfast to be unimportant and prefer to eat on the go are young adults aged 25 to 34 years old. The south of England and London is the region with the highest proportion of people skipping a sit-down breakfast. The demand is also moving towards less processed and lower sugar products; granola is one area of the market growing strongly. Whilst I’m partial to a granola with low fat Greek yogurt for breakfast, at this time of year my personal preference is porridge and you can’t beat Waitrose and Partners porridge oats! I’m sure I would pick them out in a blind tasting. Containing a variety of vitamins and minerals porridge is relatively high in iron and if made with milk also provides calcium. A bowl of steaming porridge will set you up for the day. Around the world different grains are used to make porridge, but for me give me oats every time! I am more than happy with a sprinkling of sugar on my porridge, but some more adventurous options include pomegranate and dark chocolate, honey and cinnamon, walnuts, blueberries and maple syrup or peanut butter and banana. So, into the new year maybe it’s time to give your breakfast a reboot? Try something new, use healthy options as part of your new year’s resolution or maybe something naughty to treat yourself on a dull January day? Happy New Year and happy breakfasting to all hiya bucks readers from Waitrose and Partners. DAVID HOWE PARTNER & TEAM MANAGER CUSTOMER SERVICE WA I T RO S E & PA RT N E R S WAITROSE & PARTNERS AMERSHAM fm Equity Release Accessing your property wealth 25 YEARS Independent Financial Advice Contact us: 01494 817151 | [email protected] | www.fmequityrelease.com Penn Barn, By the Pond, Elm Road, Penn, Bucks HP10 8LB Financial Management is a trading title of Philip Harper LLP which is authorised and regulated by the Financial Conduct Authority hiyabucks.com | 43