hiya bucks in Bourne End, Flackwell Heath, Marlow, Wycombe, Wooburn January 2019 | Page 43
The cereal market in the UK is shrinking as consumers
move towards healthy snack bars or coffee shop
treats. The highest proportion of the population
who consider breakfast to be unimportant and
prefer to eat on the go are young adults aged
25 to 34 years old. The south of England and
London is the region with the highest proportion
of people skipping a
sit-down breakfast.
The demand is also
moving towards less
processed and lower
sugar
products;
granola
is
one
area of the market
growing strongly.
Whilst I’m partial to
a granola with low
fat Greek yogurt
for breakfast, at
this time of year
my personal preference is porridge and you can’t
beat Waitrose and Partners porridge oats! I’m sure
I would pick them out in a blind tasting. Containing
a variety of vitamins and minerals porridge is
relatively high in iron and if made with milk also
provides calcium. A bowl of steaming porridge will
set you up for the day. Around the world different
grains are used to make porridge, but for me give
me oats every time! I am more than happy with a
sprinkling of sugar on my porridge, but some more
adventurous options include pomegranate and dark
chocolate, honey and cinnamon, walnuts, blueberries
and maple syrup or peanut butter and banana.
So, into the new year maybe it’s time to give your
breakfast a reboot? Try something new, use healthy
options as part of your new year’s resolution or
maybe something naughty to treat yourself on a dull
January day?
Happy New Year and happy breakfasting to all
hiya bucks readers from Waitrose and Partners.
DAVID HOWE PARTNER & TEAM MANAGER CUSTOMER SERVICE
WA I T RO S E
& PA RT N E R S
WAITROSE & PARTNERS AMERSHAM
fm
Equity Release
Accessing your property wealth
25
YEARS
Independent Financial Advice
Contact us: 01494 817151 | [email protected] | www.fmequityrelease.com
Penn Barn, By the Pond, Elm Road, Penn, Bucks HP10 8LB
Financial Management is a trading title of Philip Harper LLP which is
authorised and regulated by the Financial Conduct Authority
hiyabucks.com
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