hiya bucks in Bourne End, Flackwell Heath, Marlow, Wycombe, Wooburn January 2019 | Page 42

WA I T RO S E
& PA RT N E R S
Breakfast
is ser ved!
As we all know breakfast is typically the first meal of the day and most of us will
have had parents who told us that it’s the most important meal of the day!
“Breakfast like a king, lunch like a
prince and supper like a pauper”
Breakfast was first used in the English language
in the 15th century meaning breaking the fasting
period of the night before. Across the world there
are strong traditions of what is a typical breakfast
and this has varied over time in this country as
much as any other country around the world.
Despite the importance rightly placed on breakfast
some experts believe too much carbohydrate first
thing can lead to metabolic syndrome, a condition
affecting the body’s ability to use and store energy
correctly which has symptoms including obesity,
high blood sugar and high blood pressure. So,
eating a balanced diet at breakfast time is as
important as any other time.
The saying that breakfast is the most important
meal of the day was invented by James Caleb
Jackson and John Harvey Kellogg to sell their
newly invented breakfast cereal. After this became
ingrained in our minds the bacon industry added
that eating protein at breakfast was also a great
idea. I wonder why?
When on holiday, or for a treat, we talk about having
a “full English|”. It’s believed the first mention of this
was in “the book of household management” written
by Victorian Isabella Beeton. By the 1950’s half of the
British population started their day with a fry up. The
English Breakfast Society say that a full English should
contain back bacon, eggs, sausage, baked beans, fried
tomato, fried mushrooms, black pudding and toast.
McCain foods introduced the hashbrown to the
food service market 20 years ago marketing the
breakfast as “the full monty”. The fried breakfast will
remain on pub and hotel menus for years to come!
In the 1950s the egg marketing board came up with
“go to work on an egg” and used comedian Tony
Handcock in popular TV ads. Cereal companies have
to compete in a congested market and are always
looking for the catchiest slogan to hook you into
their product. Can you recognise the cereal from
these slogans?
“Snap crackle pop”
“they’re gr-r-reat”
“I bet you can’t eat three?”
“The breakfast of champions”
“brings out the tiger in you”
“don’t tell ‘em about the honey, Mummy”
At the end of your shop in branch, you’ll receive a token
to place in a box of the good cause you’d most like to
support. The more tokens a cause gets, the bigger the
donation they receive. Each month every
Waitrose branch donates £1,000 (£500
in Convenience shops) between 3
local good causes that you choose.
A FREE CUP OF
TEA OR COFFEE
EVERYDAY AS A
MYWAITROSE
MEMBER.
Don’t forget, you can pick up copies of hiya bucks in the following Waitrose stores:
AMERSHAM, BEACONSFIELD, GERRARDS CROSS, HAZLEMERE AND HIGH WYCOMBE
42 |
hiyabucks.com