History, Wonder Tales, Fairy Tales, Myths and Legends How to Write A Good Fairy Tale | Page 19

6. Tell Stories with embedded commands
We were …., and suddenly my friend says : “We are going to ……”
I read an article / book / watched a movie / saw on TV …
So, this guy said to her: “I want you to …”
Meanwhile, they arrived at the cabin. Now, imagine, …
It was like … (+ because + feeling) … now, with me …
you know …
Notice : the first part of the phrase is in the past tense, the embedded command is in
the present tense!
Telling stories is like painting (mental) pictures with words. Stories are so great to
stimulate someone’s imagination. Because you are talking about fictive experiences
or about other people’s experiences, he will be less critical and feel more free in his
interpretation of your words. Almost instinctively, the reader will connect to the
situation and feel the emotions that the characters in the story feel, and apply them
to the present moment.
You will make your reader think about anything you want, just by telling him stories
about the subject of your choice. The more vivid, descriptive, detailed and emotional
your stories, the more he will think about how these things would feel to him, and the
more emotional he will react to your stories. After all, you are not telling him what to
do or how to feel, but just telling about what somebody else did and felt.
It’s important therefore to mention the desired result or feeling over and over
again.
Use chains of always stronger, connected feelings
A leads to B, B to C …
Link descriptions of actions and situations to feelings
Description of action or situation + and this made him feel like … / gives you the
feeling of …
Insert embedded commands
By inserting embedded commands, you may talk about anything but simultaneously
you will be programming the reader, “ordering” him to like you, desire your product,
accept your argumentation, …
An imbedded command is reinforced considerably when you use the reader’s name
to mark the begin of your command.
Use ambiguous words and expressions
light = not heavy, bright, told a lie,