History, Wonder Tales, Fairy Tales, Myths and Legends How to Write A Good Fairy Tale | Page 16

3. Create Rapport
We all know that “A man convinced against his will, remains of the same opinion still ...”
That is why every sales- or hypnosis course and every article about dating will tell you that
you need to start with creating as much rapport as possible.
Only after you have created sufficiently emotional connection and trust, will your reader feel
comfortable enough to actually “listen to your story”, and accept and emotionally respond to
images that you are describing.
How to create rapport?
Confirm and match your reader’s inner world.
That is: his values, perceptions, beliefs, emotions, ideas and assumptions.
Why? when you copy your reader’s way of seeing the world (visual, audio …), his way of
expressing himself (words and expressions he uses), repeat his values, accept him as he is
and confirm him in his beliefs and opinions, he will listen to your message, accept what you
are writing and more easily identify with the hero, because he will see him as very similar to
himself.
This is what is meant when they say: put yourself in your reader’s place
For this, it is necessary to keep in mind for whom you are writing: Men? Women? Children?
Educated? …
If possible, introduce a character in the story that represents your target group. Your hero
should come from this target group and in all contacts treat people from this target group
correctly and empathically.
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Examples:
O.k., right, exactly my idea,
I have that same feeling all the time
I was just about to say exactly the same thing
You are great, smart, good, …
I couldn’t agree more
How would you …? What would you do if …?